Nathalie Nahai’s speaking topics encompass a wide range of subjects related to human behaviour, technology, and business. Her talks delve into the psychological aspects of web design, online persuasion, and brand resilience. She explores how businesses can ethically apply behavioural science principles to enhance their strategies. Nathalie’s expertise also extends to discussing the impact of technology on human behaviour, digital ethics, and the role of empathy in design. She addresses these subjects with a focus on practical insights and real-world applications, drawing from her background in human behaviour, web design, and the arts. Her speaking engagements provide valuable perspectives on navigating the complex challenges posed by our digital age and evolving business landscape.
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NATHALIE NAHAI | AUTHOR
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Business Unusual – Values, Uncertainty and the Psychology of Brand Resilience: In a time when public trust in institutions is at an unprecedented low, particularly in the wake of the pandemic, the challenge lies in adapting to evolving consumer values, priorities, and expectations to ensure the longevity of our businesses. “Business Unusual,” drawing on the latest research and real-world examples, offers a roadmap for businesses to navigate this landscape.
The book, through cutting-edge insights and case studies, demonstrates how psychological frameworks can be applied to create a resilient brand that resonates with both internal and external stakeholders. It outlines a range of strategies, from defining core values and showcasing integrity using the “4 C’s,” to practical techniques for conflict resolution and trust-building.
By providing actionable guidance, “Business Unusual” equips readers to construct a business that thrives in the face of uncertainty and transformative change. It emphasizes the importance of aligning values, fostering integrity, and employing psychological tactics to reinforce trust, ultimately assisting businesses in adapting to the challenges of the post-pandemic era.
Webs Of Influence (2nd Ed) – The Psychology of Online Persuasion: “Webs of Influence” (2nd Edition) delves into the realm of online persuasion, exploring the transformation of commerce into a predominantly digital landscape, where businesses encounter intense rivalry in acquiring and maintaining new customers. Authored by Nathalie Nahai, this revised edition amalgamates cutting-edge findings from psychology, neuroscience, and behavioural economics to illuminate the hidden intricacies and driving forces behind consumer behaviour. As the digital age shapes consumer interactions, this book offers a comprehensive understanding of the underlying dynamics that govern online decision-making and engagement strategies.
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NATHALIE NAHAI | PODCAST
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The Hive Podcast – Nathalie Nahai, In Conversation
Her podcast is an intellectually stimulating series initiated in 2018. This platform delves deeply into the intricacies of our connections with one another, technology, and the broader web of existence. Each season of the series focuses on a distinct facet of contemporary challenges, ranging from nature-connectedness and eco-psychology to technological advancements, societal shifts, and the narratives that shape our perspectives.
With a commitment to exploring innovative and revitalizing paths, the series showcases prominent thinkers who are at the forefront of addressing these multifaceted issues. “Nathalie Nahai, In Conversation” has earned recognition, boasting a top 3% global ranking among the most popular culture and society shows. The series, often accompanied by The Hive Podcast, attracts remarkable guests spanning various fields, including business and psychology, enriching discussions about our evolving world.
As well as her own podcast, Nathalie has been invited to guest host a number of others, including the Future Talent Learning series, and The Guardian’s Brain Waves and Tech Weekly. She has also hosted talks for Advava, business panels for festivals, including the Medicine Festival, the The Guardian’s Changing Media Summit, and moderated panels at the Web Summit and SXSW.
Nathalie has recently launched the Flourishing Futures Salon, a project designed to help leaders navigate change through transformational conversations, that takes place around the dinner table, as food has always played a central role in forging deeper conversations and relationships.
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NATHALIE NAHAI | SPEAKING TOPICS
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Nathalie Nahai covers a variety of impactful speaking topics that delve into the intricate intersections of psychology, communication, branding, and customer engagement. Here’s a concise summary of each topic:
1. The Secret Psychology Behind Resilient Brands:
Exploring how organizations can adapt to changing consumer behaviours by focusing on trust, transparency, social identity, values, and meaningful customer experiences. The talk offers practical tips for building online trust, understanding psychological trends, and meeting universal human needs for stronger brand attachment.
2. The Psychology Behind Resonant Communication:
Addressing how brands can engage more meaningfully with customers in an online communication landscape. The talk covers rebuilding trust, using mirroring and language to build rapport, harnessing the principle of homophily for persuasive content, and connecting with customer values through social identity theory.
3. 6 Principles Behind Persuasive Platforms:
Discussing how successful brands retain customers by leveraging specific consumer dynamics online. The talk delves into psychological principles like endowed progress, sunk-cost fallacy, appointment dynamics, processing fluency, and dopamine loops to create habit-forming and engaging customer experiences.
4. Social Media and Persuasive Content:
Exploring the underlying principles and triggers that drive social media sharing and engagement. The talk covers topics such as social validation, mood-alteration, homogenous and heterogenous content strategies, and ethical use of these dynamics to create engaging and rewarding customer-brand interactions.
5. How to Use the Big 5 Personality Traits for Smart Personalisation:
Examining how to design persuasive content and marketing by utilizing the Big Five personality traits. The talk explains personality-based keywords, message framing, and tools to create content that engages and converts. It also emphasizes ethical considerations and avoiding psychological reactance for valuable customer engagement.
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These talks are suitable for a range of audiences, from C-level executives to marketing professionals. They can be delivered virtually or in-person, often with audience participation and live Q&A sessions to enhance the learning experience.
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OTHER SPEAKING TOPICS
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- Loyalty, Trust, and UX in Growing Financial Markets
- Harnessing AI and Creativity in Marketing
- The Future of Consumer Behaviour
- The Psychology Behind Effective Marketing
- Harnessing Loyalty and Customer Engagement
- Meeting Deeper Customer Needs
- Building Brand Resilience in Times of Turbulence
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To check fees and availability for Nathalie Nahai, contact Great Business Speakers on 0044 (0)1753 439289
