Adam Gray studied as a concert violinist, but on sustaining an injury had to “get a proper job” and after a brief dalliance with sales has been in marketing ever since, for the last 10 years specialising in social media.
His background in marketing gives him a very sceptical attitude towards social media and how it is implemented by businesses often asking the question “how do you know” and this pragmatic approach has helped him to deliver some spectacular turnarounds in organisations’ social media success.
