A celebrated authority in brand management and innovation, Rafe Offer has held senior positions with the some of the world’s largest companies.
As Global Marketing Director for Disney, he pioneered the now infamous “having fun never goes out of style” campaign and, during his tenure, Disney’s sales of adult merchandise grew from $50m to $800m.
Following a further highly successful spell as Global Marketing Director at Coca Cola, where he was responsible for a staggering $1.2 billion of global sales, he was appointed Director of Innovation at Diageo.
Tasked with creating their entrepreneurial business unit, his core responsibility lay in finding new revenue sources while strengthening the core drinks business and brands.


