Educated in Engineering Science & Economics at Oxford University, David Abbott began his career in engineering before moving into commercial and marketing leadership roles. Over more than 30 years, he has held senior marketing and managing director positions across diverse industries, leading businesses from startups to major UK and global distribution companies.
As a keynote speaker, David engages audiences with clarity, wit, and practical insight, delivering memorable talks that translate behavioural psychology into actionable pricing strategies.
David is a Fellow of the Professional Speaking Association and a Chartered Marketer, known for his dynamic stage presence and ability to make complex ideas feel straightforward and inspiring. Whether addressing CEOs, leadership teams, or conference audiences, he equips organisations with the tools and confidence to transform their pricing performance and profitability.
Signature Keynote – How To Price Your Platypus
His signature keynote, How To Price Your Platypus, explores how buyers really think about price — using real-world examples and easy-to-apply concepts to help organisations confidently set and sell at higher prices. Delegates consistently describe his sessions as insightful, engaging, and immediately applicable.
Seminars and Workshops
Seminars, including online sessions, are the ideal format for exploring pricing in greater depth. They can be thought of as extended versions of David’s popular keynote, allowing more time to unpack ideas and examples. Typically lasting around 90 minutes, seminars provide a richer understanding of pricing strategy while remaining engaging and accessible.
This format allows for extensive Q&A and a higher level of customisation to suit the audience. Seminars are designed for the same audience mix as the keynote, with the key difference being the level of detail covered and the opportunity to address specific challenges in more depth.
Workshops and mastermind sessions run for two to three hours and offer the most comprehensive learning experience. The additional time allows David to explore up to six core pricing concepts in detail, supported by in-depth examples from both business-to-business and consumer markets.
These highly interactive sessions also incorporate tailored examples, enabling participants to see exactly how the ideas apply to their own organisations. The focus is on practical application, ensuring attendees leave with clear, actionable insights they can use immediately.
To check fees and availability for pricing expert David Abbott, contact Great Business Speakers on 0044 (0)1753 439289
