Zoltan’s perspective combines first-hand experience of corporate complexity with the focus and adaptability required to build founder-led businesses. His keynotes draw on senior multinational leadership, major restructuring, complex enterprise sales and a decade advising, investing in and building growth companies.
He translates that experience into The Launch Mindset — founder-style Focus, Agility and Persistence, connected by Ownership — giving established organisations a practical way to make clearer decisions, respond faster and maintain momentum through change.
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Zoltan Vardy | Business
Zoltan’s corporate career includes senior roles at NBCUniversal, ProSiebenSat.1 and CBS. As Senior Vice President of Global Ad Sales at NBCUniversal International, he led commercial activity across international markets. As CEO of a 1,000-person regional business at ProSiebenSat.1, he led major restructuring during the 2008–09 financial crisis.
A former corporate CEO and global sales leader involved in more than $2 billion in B2B revenue, he combines over 20 years of multinational leadership with a decade advising, investing in and building founder-led growth companies. He has worked with 200+ founders across 26 countries and is Chairman of Antavo.
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Zoltan Vardy | Book
Zoltan is the author of The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth. The book presents his practical blueprint for building B2B sales around Focus, Structure and Scale.
His corporate keynote draws on the founder experience behind this work through The Launch Mindset: Focus, Agility and Persistence, connected by Ownership.
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Zoltan Vardy | Corporate
Zoltan’s corporate keynotes are designed for established companies that need to keep growing while markets shift and organisations change. The content is tailored to the company’s goals and situation, with three business applications:
– Sales — for sales and commercial teams seeking to restore revenue momentum when changing markets disrupt what used to work.
– Change — for leadership and transformation teams seeking focused action and stronger ownership through uncertainty.
– Launch — for product, innovation and strategy teams introducing new products and entering new markets with greater focus and speed.
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Zoltan Vardy | Signature Keynote
Unlocking Growth Under Pressure
What Corporate Teams Can Learn From Founders to Keep Growing Through Market Uncertainty and Organisational Change
When markets shift and certainty disappears, established companies can struggle to sustain growth. The challenge is whether leaders and teams can stay focused, take ownership and keep moving without waiting for total clarity — exactly the conditions founders must navigate.
In this keynote, Zoltan introduces The Launch Mindset — a practical framework that shows corporate teams how to apply founder-style Focus, Agility and Persistence, connected by Ownership.
Drawing on 20+ years in corporate leadership, global sales and a decade advising founder-led growth companies, he shows leaders and teams how to stay close to customers, respond faster, make clearer decisions and maintain momentum without sacrificing structure or discipline.
Audience Takeaways
– Sharpen Focus — Identify the priorities and actions that matter most when familiar growth playbooks stop working.
– Act with Agility — Respond faster and make responsible decisions without waiting for perfect certainty.
– Persist with Ownership — Maintain momentum through setbacks, complexity and change while taking greater responsibility for results.
One keynote. Three business applications. Tailored to your company’s goals and situation.
Sales: Restore revenue momentum | Change: Turn uncertainty into action | Launch: Move faster to market
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Zoltan Vardy | Speaking Topics
Restore Revenue Momentum: How Sales Teams Keep Growing When Proven Playbooks Stop Working
Ideal for sales kickoffs, commercial leadership meetings and revenue teams navigating changing markets, longer sales cycles or pressure on pipeline growth.
What happens when the sales strategies that worked yesterday stop producing the same results? Markets shift. Customer priorities change. Sales cycles lengthen. Pipelines soften and forecasts become less reliable. Yet established sales organisations often respond by pushing harder on the same playbook — adding activity, process and pressure when what teams really need is sharper customer focus and greater adaptability.
Founders rarely have the luxury of a proven playbook. They must stay close to customers, learn quickly, adjust their approach and keep pursuing opportunities even when the path to revenue is uncertain.
In this keynote, Zoltan Vardy introduces The Launch Mindset — a practical framework built around founder-style Focus, Agility and Persistence, connected by Ownership.
Drawing on more than $2 billion in B2B revenue and first-hand experience leading and building multinational sales organisations, Zoltan shows sales and commercial teams how to identify what matters most, respond faster to changing customer signals and maintain momentum when familiar approaches stop working.
This is not sales-technique training. It is about the behaviours that enable experienced commercial teams to keep generating growth when the environment around them changes.
Audience Takeaways
– Sharper customer focus — identify the customers, problems and opportunities that matter most when resources and attention are under pressure.
– Greater commercial agility — respond faster to changing customer needs, market signals and competitive dynamics without waiting for perfect information.
– Stronger ownership of results — maintain pipeline momentum and persist through longer, less predictable sales cycles rather than waiting for conditions to improve.
This keynote equips sales teams to stop relying on yesterday’s playbook and start creating the commercial momentum required for tomorrow’s growth.
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Leading Without Certainty: How Teams Turn Uncertainty Into Focussed Action and Stronger Ownership
Designed for leadership conferences, transformation programmes and company meetings during restructuring, leadership transitions or sustained organisational change.
Change itself rarely stops an organisation. Waiting for the change to end can. During restructuring, leadership transitions or major transformation, people naturally look for clarity. They want to understand the new structure, the new priorities and what happens next. But when uncertainty lasts for months rather than weeks, waiting for complete answers can drain energy, slow decisions and weaken ownership.
Founders operate differently. Uncertainty is not an interruption to their work — it is the environment in which the work happens. They learn to focus on what they can influence, make responsible decisions with incomplete information and keep moving when the destination is still evolving.
In this keynote, Zoltan Vardy shows how established organisations can apply those same behaviours without abandoning the structure and discipline that scale requires.
At the centre of the keynote is The Launch Mindset: Focus, Agility and Persistence, connected by Ownership. Drawing on Zoltan’s experience leading a 1,000-person regional business through major restructuring during the 2008–09 financial crisis, as well as building and advising entrepreneurial companies, the session gives leaders and teams a practical way to respond when certainty disappears.
Rather than teaching a change-management methodology, Zoltan focuses on the human behaviours that determine whether people wait, retreat or continue contributing when the organisation around them is changing.
Audience Takeaways
– Greater clarity under pressure — distinguish what matters now from the noise and uncertainty surrounding the organisation.
– Confidence to act — make responsible decisions and move forward without waiting for every question to be answered.
– Stronger ownership through change — remain engaged, persistent and accountable for results even when priorities and structures continue to evolve.
This keynote helps turn organisational uncertainty from a reason to wait into a reason to focus, act and take ownership of what happens next.
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Turning Strategy Into Traction: How Corporate Teams Launch New Products and Enter New Markets Faster
Ideal for product launches, new-market initiatives, innovation programmes and strategy offsites focused on entering new segments, geographies or categories.
Big companies rarely suffer from a shortage of ideas. The harder challenge is turning those ideas into momentum.
Launching a new product, entering a new customer segment or expanding into a new geography creates a different kind of uncertainty from running an established business. Customer demand is less predictable. Assumptions remain untested. Internal stakeholders need alignment. And the processes designed to protect a successful organisation can unintentionally slow down the very experimentation needed to discover what works.
Founders confront this challenge every day. With limited resources and few guarantees, they are forced to narrow their focus, stay close to customers, learn rapidly and persist until they find traction.
In this keynote, Zoltan Vardy translates those founder behaviours into a practical approach for corporate teams.
Through The Launch Mindset — Focus, Agility and Persistence, connected by Ownership — he shows how teams can identify where they have the greatest chance of winning, move faster from assumptions to customer insight and maintain commitment when early results are inconclusive.
Drawing on his experience launching new businesses and commercial operations inside major corporations, building his own ventures and advising 200+ founders across 26 countries, Zoltan bridges two worlds: entrepreneurial speed and corporate discipline.
The objective is not to make a large company behave like a startup. It is to help corporate teams apply the founder behaviours that matter most when they are trying to create something new.
Audience Takeaways
– Sharper opportunity focus — concentrate resources on the customers, problems and opportunities most likely to generate early traction.
– Faster learning and execution — use customer feedback and market signals to test assumptions and move from strategy to action sooner.
– Greater ownership of the launch — persist through setbacks, overcome internal complexity and maintain momentum until the opportunity becomes real.
This keynote helps established companies combine the advantages of scale with the focus, speed and ownership required to turn new opportunities into growth.
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To check fees and availability for Zoltan Vardy, contact Great Business Speakers on 0044 (0)1753 439289
