Gordon Glenister has experience in a number of industries, including incentives, and membership. In 2000 he launched GMG Landscape and Design, before a short stint as Managing Director of 1st Incentives Ltd. In 2007, he moved onto a role as Director General for the British Promotional Merchandise Association. Whilst working for the BPMA, Gordon covered their first major conference and supported their first collaborative exhibition at Silverstone.
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Gordon Glenisters career has seen him work for:
– Audience2Media: responsible for defining and developing their global strategy
– Marketing and Events Support Association: as co-founder of MAESA, he was instrumental in bringing together a group of leaders of event support services
– Headford Group: Marketing Director
– University of the Arts London: a Lecturer on Influencer Marketing
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Gordon Glenister is currently the Global Head of Influencer Marketing for the Branded Content Marketing Association, representing the industry and branded content industry, with members including broadcasters, brands, and social influencers. He is also the CEO of Membership World, a community for membership professionals in the association and professional sectors.
In 2018, he became an Influencer Marketing and Membership Strategy Consultant, specialising in merchandise, influencer marketing, and membership sectors, where he now runs influencer and employee programmes, strategy workshops, and mystery shopper programmes.
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Gordon Glenister – Media work
Gordon was a frequent contributor to the Evening Standard about the world of influencer marketing. In 2021, he published the book Influencer Marketing Strategy: How Influencers Can Help Grow Your Business (a second edition was released in 2024). He has written articles on topics including wellness and nature, fin-fluencers, monetising podcasts, gamers, cyber security influencers, LinkedIn, licensing, the power of influence, private members clubs, ‘kidfluencers’, social media platforms, marketing for business, competitions, and supporting your business’ values.
Gordon Glenister hosts a number of podcasts, including:
Grow Your Influence Online: Gordon interviews some of the top influencers and content creators, and asks what makes them tick, how they’ve grown their audience, and what have been their challenges along the way.
Influence Global: In this podcast, you’ll hear from leading influencers, digital creators, influencer platforms, agencies, brands, and legal experts, who will share their experiences and insights into this industry.
The Membership Podcast: Gordon meets industry leaders to exchange tips and ideas to help you grow your membership organisation.
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Gordon has appeared on podcasts, including In Clear Focus, Dominated Your Market, Entrepenreur’s Enigma, Marketing With Empathy, Spark the Transition, Strand Reviews, The Podcast Show 2023, Speaking Business Podcast, and the Business of Business Podcast.
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Gordon Glenister – Corporate
In the corporate sphere, Gordon provides a range of helpful services for individuals and wider brands and organisations.
Association Accelerator Programme: Gordon helps you to review your strategies, identify revenue opportunities, create greater clarity on messaging, and consider processes and technology for maximum impact.
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Membership Mystery Audit: Gordon helps you to get clearer on your membership proposition, how your membership team react to a proposal, and how an independent auditor would view you in relation to other associations.
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Membership Training: This training covers the complete membership lifecycle, from awareness to recruitment, retention, and reinstatement.
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Membership Consultancy: Gordon helps you to create membership strategies for growth, amongst other considerations.
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High Impact Influencer Marketing Course: Ideal for sales, marketing, entrepreneurs, business owners, and PR professionals looking to run influencer campaigns, build an influencer department, and build their business around an influencer strategy.
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Gordon Glenister – Keynote Speaker
Gordon is often invited to events to deliver speeches as he is a proficient and experienced speaker, very engaging too. Gordon also spoke at international promotional product events and presented the industry awards.
Subjects he normally speaks about on podcasts include the power of influence, the modern influencer, why we’re all influencers, community, digital transformation, top trends in social media, engaging and growing your membership community, how to transform your LinkedIn profile, growing your Instagram following, and content marketing.
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Gordon Glenister – Key Takeaways
– How to create an influencer strategy within your business
– Know how to engage your employees with the drivers of thought leadership and influence
– Know why we follow people of influence and how we can own those attributes
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Gordon Glenister – Clients
B2B Influencer Marketing Summit, B2B Marketing Expo, Association of Association Executives, The Business Show, ICCO, CTPA, ICC, Cranfield University, HiveMinds, IMS, Growth Consulting, The Great British Business Show, University of the Arts London, APS, Nottingham Trent University, TAF, TechSmart, MESA, HTA, CISI, Scale For Retail, Technology For Marketing, The Photography Show, USB, The Chartered Institute of Payroll Professionals, IMRG, ABPCO, The Meetings Show, HPE Aruba Networking, Instinctif Partners, Ecommerce Expo, Times Higher Education, Membership World, Corporate Wellbeing Expo, Business Innovation Expo, White Label, CMO Leadership Summit, DMWF
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To check fees and availability for influencer marketing expert Gordon Glenister, contact Great Business Speakers on 0044 (0)1753 439289
