JP’s entrepreneurial journey began with Vixen Labs, a pioneering voice AI and conversational design agency he founded and grew into a market leader. Following a successful exit to House 337 in 2023, he continues as Head of AI Innovation, bringing his startup insights and innovation methodologies to a broader range of organizations facing the challenges and opportunities of digital transformation.
Before launching Vixen Labs, JP spent nearly a decade at The LEGO Group, where he served as Head of Emerging Platforms and Senior Manager of Global Social Media for LEGO Life. During his tenure, he helped one of the world’s most innovative companies navigate the rapidly evolving digital landscape, developing strategies for emerging technologies while maintaining the brand’s core values of creativity and play. Today, JP serves as Board Member at Christian Aid, Board Advisor for Christian Vision, and Board Director of charity tech startup Raiser—bringing both technical acumen and theological depth to conversations about AI’s role in faith and society.
He’s a recognised thought leader in the intersection of technology and ethics, contributing regularly to industry publications and speaking at major conferences worldwide. JP delivers keynotes, workshops, and masterclasses on AI strategy, innovation culture, and digital transformation.
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His book AI @ Work: How to Build a Full Stack Organization launches in September 2026. The book introduces his “AI Nervous System” framework—a practical approach to implementing AI that balances technological capability with human values, ethical considerations, and organisational culture. The framework has already been adopted by organisations across multiple sectors seeking to navigate AI transformation thoughtfully and effectively.
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James Poulter | Marketing Awards
James Poulters’ work in the industry has been well received and highly commended. In 2011 he received the Young Communicator of the Year award from the PRCA and then the Best Newcomer award at the Christian New Media Awards 2012. He has also been shortlisted for the 2010 Outstanding Contribution Award from the Recommendation Online Awards and the 2011 Mark Hanson Award.
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James Poulter | Keynote Speaker
“The millennial generation is that last in history to know what life was like before constant-connectedness, before our attention was forever altered by devices and before our relationships with one another, with society and culture were transformed by the internet”. James believes we all have a responsibility to ensure the next generation has a healthy and productive relationship with old and new technologies. James Poulter is now a highly popular keynote speaker for industry events, speaking about technology, AI, communications, marketing, social media and emerging trends. He has a number of set keynote speaking subjects that have all been very well received.
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James Poulter | Speaking Topics
Full Stack: Navigating the Changing Shape of Work in the Age of AI: Understand how AI is fundamentally reshaping work, careers, and organisational structures. Based on James’s book AI at Work and his experience building AI-powered teams, this keynote explores the full stack of changes happening across individual roles, team dynamics, and enterprise structures. Learn how to prepare your workforce for the future, redesign roles for human-AI collaboration, and build organizations that thrive in an AI-first world. Essential for HR leaders, executives, and anyone responsible for workforce strategy, this session provides actionable insights for navigating the most significant workplace transformation in decades.
Key Themes
– Individual Transformation – Evolving skills and career paths
– Human-AI Collaboration – Redesigning roles for partnership
– Organisational Structures – New models for AI-powered teams
– Skills & Learning – Upskilling for the AI era
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“CTL – ALT- DEL”: Unlock breakthrough innovation with a proven framework born from James’s unique experience at LEGO and Amazon Alexa. This keynote reveals how to systematically identify what you can control, listen to organisational signals, explore alternatives, think diagonally across functions, and courageously delete what no longer serves you. Learn the art of strategic unlearning—breaking free from legacy processes and mental models that hold organizations back. Perfect for teams facing disruption, transformation initiatives, or those seeking to build a culture of continuous innovation. Discover how the world’s most innovative companies reset, refocus, and reinvent.
Ctrl: Gaining Control
– Developing active listening skills across all levels of the organisation
– Implementing feedback loops to capture insights from employees and customers
– Creating a system for idea capture and evaluation
– Establishing innovation metrics and KPIs to track progress
Alt: Creating Alternatives
– Techniques for breaking out of conventional thinking patterns
– Cross-pollination of ideas from different industries and disciplines
– Scenario planning and future-casting exercises
– Embracing diversity and inclusion as catalysts for innovative thinking
Delete: Unlearning and Renewal
– Identifying and challenging outdated assumptions and processes
– Techniques for overcoming resistance to change
– Creating a ‘fail fast, learn quickly’ culture
– Implementing systems for continuous learning and adaptation
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Leading AI: The AI Nervous System: Transform your organisation into an AI-powered enterprise with this comprehensive framework. Drawing from James’s experience leading innovation at LEGO and building AI startups, this keynote reveals how to build AI capabilities across four interconnected systems—just like the human nervous system coordinates complex functions. Learn how to create organizational intelligence that scales, adapts, and drives competitive advantage. Perfect for leadership teams ready to move beyond AI experiments and build sustainable, enterprise-wide AI capabilities.
Key Themes
– Building a Better Brain – Clone your organisational information
– Ready for AI – Scale your work with AI tools
– AI Ethics: The Gut -Cultivate human-AI interactions
– Hands & Feet Govern AI use cases at scale
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Wrestling with AI Ethics: Navigate the complex ethical landscape of AI with confidence. This thought-provoking keynote addresses the critical questions every organization faces as AI becomes ubiquitous. From environmental sustainability and carbon footprints to the profound implications of digital twinning and deepfakes, James guides audiences through the ethical dilemmas that will define the next decade. Learn how to build ethical frameworks that protect your organization while enabling innovation. Essential for any organization deploying AI at scale, this session provides practical tools for making ethical decisions in an uncertain future.
Key Themes
– AI Sustainability – Environmental impact considerations
– Digital Twinning -Ethical implications of AI replicas
– Deepfakes – Handling synthetic media
– AI Legacies -Long-term societal impact
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James Poulter | Podcasts
James regularly produces his own AI Forecast Bite Size Videos usually on a weekly basis. With trends, and weekly news from the technology sector – more can be found on James’ YouTube Channel.
Talking Shop, Making Voice Work was produced by Europe’s leading voice agency Vixen Labs and hosted by CEO James Poulter. Join for a deep dive into how consumers are using Voice daily to connect with businesses, and more key insights from our Voice Consumer Index 2021 report to understand how to use Voice as part of your marketing plan.
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To check fees and availability for AI and Tech Speaker James Poulter, contact Great Business Speakers on 0044 (0)1753 439289
