Matt Swain is the founder and CEO of Triangle, working with an exclusive group of UK and US leading founders, CEOs and entrepreneurs, helping to build their digital reputation to drive commercial outcomes.
He is also the founder of SOCIAL CLUB, an exclusive social media communications company where influencers and brands manage a following of over 328 million.
Matt is also a published author, and a popular inspirational speaker.
Matt Swain’s career started in finance, working for KPMG as an 18 year old, but he soon found himself disenchanted by the industry and decided to quit.
He started sharing his thoughts online through his blog which then led to work in the marketing industry, where he worked alongside high-profile figures such as Steven Barlett, who invited him to join his personal team.
Since then he has worked alongside some of the UK’s most influential figures, judged national social media awards, created the an exclusive social media community, and managed accounts with over one million followers.
With his online presence skyrocketing, he was selected for LinkedIn’s invite-only Creator Management Programme, amassing over 16 million views in his first year of posting.
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Matt is a firm advocate for trust as the cornerstone of both personal relationships and business success. However, he observes that in today’s rapidly evolving, AI-driven landscape, trust is increasingly elusive. In a world dominated by algorithms and automation, people don’t forge connections with faceless entities or polished corporate messaging—they connect with real, relatable humans and the stories behind them.
Matt emphasises the importance of humanising businesses, calling on companies to harness the authenticity of personal branding, storytelling, and genuine values. By revealing the human side of their operations, businesses can bridge the growing trust gap in an AI-centric era. It’s about showing prospects, employees, partners, and audiences the faces and stories that define the brand, creating deeper, more impactful connections.
As AI reshapes industries, the need for trust has never been greater. Matt believes that showcasing authenticity and individuality is key to building meaningful relationships. It’s not just about marketing—it’s about fostering a shared understanding of who you are and what you stand for, allowing audiences to feel seen, heard, and valued in an increasingly impersonal world.
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In 2022, Matt released his book Breaking Free, which documented his journey in escaping his corporate job to becoming an online entrepreneur.
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In 2022 Matt Swain began working as a personal brand strategist, helping to build industry-leading brands for 8-figure CEOs and founders, increasing their deal flow, networking, and opportunities.
This then paved the way for Triangle, his exclusive branding agency that works with CEOs and founders in the UK and US to build their digital reputations. His team include copywriters, designers, community managers, social selling experts, account managers, and researchers, and they all aim to help drive outcomes, enter new markets, scale revenue, and win opportunities.
He is also the founder of SOCIAL CLUB, one of the most exclusive social media companies around; where brands meet creators and creators meet brands. He can include brands such as Love Island, LAD Bible, Gym Shark, Pretty Little Thing, Boohoo, Duolingo, TikTok, and Spotify amongst its users.
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Over the last couple of years, Matt Swain has built up a reputation as an inspirational public speaker, and has appeared at a range of events, including:
– Bright Network Festival with PwC, BP, Procter & Gamble
– eTail Nordic Delegate Conference in Copenhagen
– Futr Europe Delegate Event
– NextGen Summit
– This Is Our Time in Northern Ireland
– Fireside Chat With Exhibition Nes
– Entrepreneur Business Live
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Humanising Your Organisation in an AI World: In a world where AI blurs the line between the real and the artificial, trust has become a rare commodity. To stand out and connect meaningfully, businesses must focus on humanising their brands with real people and real stories. By showcasing the people behind the company, you build credibility, trust, and differentiate yourself in today’s crowded market.
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The Harsh New Reality of B2B Sales and Marketing, and What You Need To Do About It: Buying patterns in B2B have shifted dramatically. Customers are doing their own research, and reaching out to sales teams far later in their buying journey. In order to stay competitive, you need to find buyers earlier and educate them, and build trust right from the off.
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Tapping Into the Power of B2B Influencers to Build Trust Around Your Product: The influencer wave is shifting from B2C to B2B, as companies including GE, IBM, and Microsoft recognise that trust is key to today’s buying landscape. B2B buyers are more cautious and research focussed. By tapping into credible experts, B2B brands can grow their visibility, accelerate trust, and ultimately drive conversions into sales.
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– Branding Beyond Logos: Storytelling As Your Brand’s Identity
– Building Authority and Trust Using LinkedIn/How to Use LinkedIn to Drive Commercial Outcomes
– Social Selling Tactics and Converting Your Audience
– Community-Driven Branding
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Humanising Your Organisation in an AI World
– Understand the history of how faces have been used to build trust
– Understand the psychological impact of human faces in building trust
– Techniques to incorporate faces and personal stories into marketing, branding, campaigns, and social
– Real-world examples that show increased engagement through humanised content
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The Harsh New Reality of B2B Sales and Marketing, and What You Need To Do About It
– Understand the shift in buyers now researching independently
– Learn to connect with sales much later in the journey
– How to create content that educates and provides real solutions
– How to create content which builds trust before the sale
– How to tailor interactions to address specific pain points and roles, and speak directly to your target buyer at scale
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Tapping Into the Power of B2B Influencers to Build Trust Around Your Product
– Who to partner with and how
– How to make sure you work with trusted voices so you can position your brand as a credible and reliable choice
– How to use influencers to create engaging content that provides valuable insights and solutions that resonate with research-driven B2B buyers
– How you can accelerate conversations through authentic endorsements, shorten your sales cycle, build buying confidence, and reduce buyer indecision
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It was an absolute pleasure working with Matt who moderated our panel on Building brand identity whilst cultivating trust in creative campaign creation at FUTR Europe 2024. He is not only reliable and easy to work with, but his insights into today’s most pressing topics meant the session was thought-provoking. Matt engages the audience with relevant, actionable information, offering a unique perspective that resonated deeply with our attendees. We would gladly welcome him back for future events and highly recommend him to others looking for an exceptional speaker.
Fleur Jonker, FUTR
Matt Swain was a wealth of knowledge when he was a recent guest on The Digg Podcast. He brought excellent advice on how to create content on social media that makes you stand out and become an expert in your field. He gave excellent insights on branding and getting noticed by big brands.
Caroline O’Neill, Digg For Success
Matt Swain was one of our inspiring high-profile speakers at the recent Skills4Startups®️ Festival Roadshow, hosted by Google. Our delegates were blown away by the lecture on how social media can be a powerful tool to raise company growth measures and attract investor interest.
Matt has a personable approach to his interaction with those pursuing their business dreams and his charisma held the attention of many of our founders and entrepreneurs who plan to grow their businesses across various social media platforms. Skills4Startups®️ will be inviting Matt back for a second edition of his lecture on the Power of Social Media Brand and Investment attraction. I highly recommend Matt as a keynote inspiring speaker due to his dynamic and engaging presentation methodology.
Sofia Azam, Skills4Startups, As Part of a Google Cloud Event
Matt spoke on the panel at my Entrepreneur Business Live London event. The topic was Social Selling and I knew he would have a thoughtful, detailed and measured set of answers for the crowd. He absolutely nailed that outcome and I’m thrilled he joined us and shared his views. Appreciate it, Matt!
Richard Moore, Entrepreneur Business Live
I’ve worked with Matt Swain on a number of initiatives, including exploring how my firm and I could improve our social media engagement. I even interviewed Matt on a videocast on how to develop a personal brand. Matt was a huge help to our marketing team and helped us develop the basis of a successful online campaign. Matt is thoughtful, knowledgeable and full of energy and ideas. He is a pleasure to work with and I’d recommend him highly.
Steven James, Partner at Morrison Foerster
Through Matt’s bespoke method, we booked 8 qualified leads a week doubling revenue from £1mil to £2mil in 8 months.
Founder & CEO of a Talent Sourcing Company
Matt’s team instantly generated 20X increase in impressions which led to 15+ meetings with leading brands interested in hearing about our service.
Global Leading TikTok Agency CEO
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