A recognised authority on AI standards and regulation, Matthew Blakemore is a co-editor of ISO/IEC 8183, the international standard for the AI data life cycle; a contributor to the EU AI Office’s GPAI Code of Practice; a member of Innovate UK’s BridgeAI Advisory Committee; and a member of the AI and Data Working Group at the Swedish Chamber of Commerce UK. He is European Regional Director at Monarrch, the AI royalty company, and holds a US patent.
Matthew launched the ‘Snakes and Ladders AI Framework’, a guide for navigating and seeing through the adoption curve. Paraphrasing the famous board game, the ‘snakes’ represent pitfalls: ethical oversights, poor integration, or an overreliance on black-box models. The ‘ladders’ are the processes, checks, and cultural shifts that help organisations move towards more purposeful use. “Without retraining and realignment,” he warns, “even the most well-built AI systems can decay or mislead.”
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Matthew Blakemore | Recognition and Accolades
As a member of the International Standards Organization (ISO), Matthew Blakemore has been instrumental as sub-editor of the AI Data Lifecycle Standard Framework, highlighting his commitment to sharing his knowledge to support the global community in its adoption of AI.
His involvement with the ISO, coupled with his contributions to the British Standards Institution (BSI) and his commitment to the UN Sustainable Development Goals, has earned him wide acclaim, including being shortlisted for the CogX Global Goals Impact Award.
This accolade, along with his decade-long track record of driving innovation from conceptualisation to commercial success, solidifies his status as a key figure in the AI community, dedicated to its ethical and responsible implementation.
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Matthew has also worked in the fashion world for Looks Good On Me, where he launched a web, iOS, and Android app, revolutionising the in-store shopping experience by integrating AI and social connectivity. AI was able to reduce online returns by making the in-store experience more engaging. Leveraging image recognition technology with bespoke algorithms, his team developed a mobile application capable of suggesting clothing items from partner retailers’ inventories, that go well with the item users photograph. For this endeavour him and his co-founder won the Prince Abdul Aziz Entrepreneurial Award, and University of Hertfordshire Flare Competition.
Other accolades include:
– Top 100 Influential People in the UK 2025
– AI Solutions Provider of the Year 2025
– Forty Under 40 UK 2024
– UK Business Tech Visionary Award 2023
– CogX Global Goals Impact Finalist 2023
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Matthew Blakemore | AI Caramba!
Currently Matthew is the Chief Executive Officer at AI Caramba!, where he continues to play a pivotal role in bridging the gap between the theoretical potential of AI and its practical applications across industries. He is dedicated to empowering businesses, particularly within the creative domain, to harness the transformative capabilities of AI.
He runs AI Caramba!, named AI Solutions Provider of the Year 2025, delivering AI strategy, governance and upskilling for enterprises across finance, energy, media and the public sector. As European Regional Director at Monarrch, The AI Royalty Company, He works with rights holders, labels and AI platforms on licensing that pays creators properly.
Before that he was Head of Product at the British Board of Film Classification, where he invented and patented an AI tool that classifies content for multiple territories from a single viewing.
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Matthew Blakemore | Speaking Topics
Matthew provides keynote talks to C-suite and executives, boards, and governments, across the public sector, banking and financial services, energy, retail, education, broadcasting, media, development finance, creative industries, logistics, and transport.
Building an AI Strategy That Lasts: Where AI is worth the investment, where it isn’t, and how to turn scattered experiments into durable advantage.
Governing AI in a World of New Rules: Fast, responsible AI adoption as regulation arrives, using his Tech Traffic Light Tracker® to decide what to green-light and what to pause.
Who Owns What AI Creates?: The ownership, copyright, and royalty questions every organisation using generative AI will have to answer.
AI and the Creative Industries: How AI is reshaping film, music, and content, from an award-winning Ai filmmaker and musician.
How AI Hijacks Your Brain’s Love Circuits: The neuroscience of AI, attention, and trust, and how to stay in control of it.
AI’s Real Story, and the Road to AGI: Where AI actually came from, why the popular history gets it wrong, and what artificial general intelligence would really mean.
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Matthew Blakemore | Other Speaking Topics
– Agentic AI in the Enterprise
– AI Governance and the EU AI Act
– AI, Copyright, and Creator Pay
– AI Strategy for Boards
– Standards as Competitive Edge
– Ethics, Responsibility, Standards and Regulations in AI Deployment
– AI’s Transformative Potential in Business and Society
– Navigating the Future: Crafting a Resilient AI Strategy for Sustainable
– Business Transformation
– Boosting Business Creativity: Unleashing AI’s Power
– Co-Author’s Brief: Harnessing ISO 8183 for AI Data Lifecycle Excellence
– AI-Driven Business Growth: Forming Effective Strategies
– AI Empowerment Across Marketing, Sales, HR, and CX
– C-Suite Guide: Thriving with AI in the Human-Machine Era
– AI Insights: Closing Skills Gaps and Shaping Future Jobs
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He has recently appeared at:
– London AI Summit, VisionAlres (chair)
– Cambridge Judge Business School (guest lecture)
– SDVI Customer Conference, ITV White City (keynote)
– Institut de la Propriété Intellectuelle, Luxembourg (keynote)
– Tech Forum at Clifford Chance (panel chair)
– World Summit AI
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Matthew Blakemore | Books
Matthew is the writer of two (a third in progress) business books, including:
– Artificial Outrage (2026): Fourteen legal questions the copyright war keeps dodging, answered jurisdiction by jurisdiction, and a case for paying artists on outputs instead of licensing catalogues.
– Snakes and Ladders (2027): Co-authored with Dr Angus Finney of Cambridge Judge Business School, this is a leader’s playbook for AI strategy, governance, and risk.
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Matthew Blakemore | Clients
ACWA Power, the AI Summit Series, Amazon, BigData Conference, Computing, Dell, EBRD, EITB, the ERA Academy of European Law, the European Broadcasting Union, Euronews, Experian, Festival de Cannes, Google, the Government of Luxembourg, IBC, The Independent, London and Partners, London School of Economics, Morgan Stanley, Raiffeisen Bank International, Swedish Chamber of Commerce UK, Tallinn Digital Summit, TechArena, TEDx, UNICEF, University of Cambridge, VRT, Web Summit, World Summit AI.
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To check fees and availability for AI Speaker Matthew Blakemore, contact Great Business Speakers on 0044 (0)1753 439289
