Nicole began her F1 career in the late 1990s with British American Racing, working alongside Jacques Villeneuve, Craig Pollock and Adrian Reynard. She played a crucial role in establishing the team in Northamptonshire.
Nicole Bearne | Brawn Grand Prix
Beginning her career in the late 1990s as a founding member of the British American Racing (BAR) team, Nicole quickly established herself as an indispensable figure. Her early roles included working closely with key figures such as Jacques Villeneuve and Adrian Reynard during BAR’s evolution into Honda Racing. Later, Nicole transitioned into a leadership role as Executive Assistant to Ross Brawn, playing a vital part in the historic 2009 championship win of Brawn GP—a feat immortalized in the documentary Brawn: The Impossible Formula 1 Story.
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Nicole Bearne | Mercedes-AMG F1
Following the acquisition of Brawn GP by Mercedes-AMG, Nicole took on a transformative position as Head of Internal Communications. For nearly a decade, she championed employee engagement and corporate social responsibility, managing communication strategies for a team of 1,500 across two UK campuses. Her work significantly contributed to building the winning culture that supported drivers such as Sir Lewis Hamilton and George Russell.
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Nicole Bearne | The Comms Exchange
In 2023, Nicole founded The Comms Exchange, leveraging her F1 business experience and academic knowledge to help organisations build high-performing, people-centric cultures, enhancing internal communications and developing leadership strategies. Armed with a master’s degree in Organisational Behaviour, as well as professional certifications from the Chartered Institute of Public Relations and the Institute of Internal Communications, Nicole brings unparalleled expertise to her current role.
The consultancy specialises in delivering innovative and tailored Internal Communications and Employee Experience (EX) strategies, blending practical expertise with the principles of organisational psychology. Its focus is on creating impactful, meaningful interactions—those critical moments that foster a motivated, engaged, and supported workforce. By aligning creativity with evidence-based approaches, it helps organisations build a culture where employees thrive and productivity flourishes.
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Nicole Bearne | Awards and Recognition
Nicole serves as an Independent Non-Executive Director for the governing body of four-wheel motor racing in the United Kingdom, lending her extensive expertise to the strategic oversight of the sport.
She holds a master’s degree in Organisational Behaviour and a CIPR-accredited Diploma in Internal Communication. As a member of the Institute of Internal Communication and the Chartered Institute of Public Relations (MCIPR), Nicole is also recognised as an Accredited PR Practitioner.
Nicole was nominated for the ‘Indigogold Work Psychology Innovation Award’ in 2020, recognising her forward-thinking approach to organisational communication. Her linguistic skills, including fluency in Russian, add another layer to her global experience, which spans working in the UK and the former Soviet Union.
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To check fees and availability for Nicole Bearne, contact Great Business Speakers on 0044 (0)1753 439289
