Pete Cohen is one of the world’s most sought-after authorities on personal development. He has a vast amount of experience in speaking, coaching, and consulting businesses, as a life strategist, presenter, and author.
He has worked with some of the most iconic global brands, including Barclaycard, Dell, and Four Seasons. He has also worked with world-class athletes including Dame Ellen MacArthur, Ronnie O’Sullivan, and Sally Gunnell.
With an ability to supercharge his clients’ performances, he has a passion for understanding the way the human mind works, and using exceptional skills he’s able to maximise their potential and unlock talent. He specialises in human behaviour, coaching, and performance, with an incredible understanding of people and the limitations they have which prevent them living more productive and happy lives.

IN THE MEDIA
Pete has appeared on a number of major TV channels as presenter, confidence coach, life coach, and expert, including:
– The Coach (Discovery)
– Looking Good Feeling Great (ITV)
– Fat Chance (ITV)
– This Morning (ITV)
– Body Beautiful (Living TV)
– Confidence Lab (BBC 2)
– Fantasy Retirement (BBC 3)
– Going For the Burn (Channel 4)
– Diet SOS (Living Channel)
– GMTV (ITV)
PODCASTER
Pete Cohen is also the host of the Mi365 Podcast, which shows how anyone can be who they want to be. Each episode gives insights into how to create a more fulfilling life, and how to accomplish dreams. It contains interviews with some of the most inspiring figures in the world, as well as profiles and presentations, aiming to inspire every listener to become their best self.
AUTHOR
Pete Cohen is also the bestselling author of 20 books, including:
– Feeling Good For No Reason (1999)
– Lighten Up (2001)
– Habit Busting (2002)
– Sort Your Life Out (2009)
– Life DIY (2012)
– Shut the Duck Up (2015)
His other books cover topics include physical health, mental wellbeing, leadership, and engagement.
INFLUENCER
People’s understanding of what an ‘influencer’ is changes with each generation, but Pete is an influence in the truest sense of the word. With over 61,000 social media followings, he is active on platforms including Instagram and YouTube, providing daily inspirational posts to his followers. He was also the first author to publish a book on the new platform Clubhouse.
BUSINESS & PERFORMANCE COACH
Pete has over 30 years of experience in psychology and human behaviour, and he has used this experience to help people change their lives for the better. He has brought people out of despair, and build a better life for themselves and their families.
Pete has a background in sports science and graduated from Gloucester University with a degree in the topic; he has since coached athletes such as Sally Gunnell, Roger Black, Ellen McArthur, Ronnie O’Sullivan, the Kent Cricket Team, and the Arsenal Football Club.
HOW CAN PETE HELP ME?
– He helps clients shape their thoughts to sharpen mental focus, eliminate negative thinking, and cultivate proactive leadership
– Helps to develop skills to stay focussed
– Eliminates second-guessing and uncertainty
– Helps to overcome burnout and boost energy levels
– Provides a methodical approach to health, including lifestyle adjustments, exercise, and nutrition
KEYNOTE SPEAKER
For over 25 years, Pete has been delivering impactful keynote speeches and presentations to corporations around the world, helping businesses and individuals to unlock their full potential through the power of wellbeing, mindset, and intentional growth.
His topics include:
– The power of intentional thinking
– Talent management
– Organisational success
– Shifting from a reactive to an intentional mindset
– Empowering teams to take ownership of their behaviours
– Employee wellbeing
– Productivity and performance
– Sustainable success
KEYNOTE TALKS
Turn Your S*IT Into a HIT – Transforming Adversity: In this talk, Pete challenges his audience to take a fresh look at adversity – at the s*it moments – and turn them into opportunities. He unpacks how stress, setbacks, and struggles often trap us in reactive cycles, making us feel we are surviving rather than thriving. Drawing on his own experiences and case studies, he shows that intentional thinking is a powerful tool for shifting our lives from existential s*it to intentional HIT. Key takeaways:
– Identify when you’re in reactive s*it thinking
– Transform stress into “eustress”, or positive stress
– Reframe challenges as opportunities
– Learn to transform adversity into fuel for advancement
– Harness Intentional Thinking
– Become the innovator in your own life
– Turning failures into breakthroughs
– Find your ‘renewable mental fuel’
– Practice intentionality in every decision

Just Get On With It – The Power of Intentional Thinking in Talent Management: In this talk, audiences will discover the transformative power of intentional thinking in talent management and organisational success. Pete explores how intentionality is not just a buzzword, but a fundamental principle that drives individual and collective achievement. He specifically looks at the importance of intentionality; supporting wellbeing; turning intentions into results; and, aligning wellness. Key takeaways:
– Intentionality is crucial for driving productivity and engagement
– Clear intentions reduce role ambiguity and workplace stress
– Organisations that align individual goals with collective purpose can achieve greater success and employee satisfaction
– Enhanced productivity
– Improve employee engagement
– Stronger team dynamics
– Higher job satisfaction
– Sustainable success
Mindset Mastery – Unlocking Growth, Innovation, and Resilience: This keynote is designed to equip individuals and organisations with the tools and mindset necessary for continuous achievement and adaptability in today’s fast-paced world. By focussing on the power of talent, achievement, and intentionality, Pete guides audiences to recognise that the right mindset is the foundation for resilience, innovation, and sustained success. Key takeaways:
– Mindset mastery is the key to unlocking individual and organisational growth
– Resilience transforms challenges into stepping stones, driving sustainable success
– Intentionality in personal and professional development leads to significant achievements
– Enhanced innovation and adaptability
– Increased employee engagement
– Improved team collaboration
– Sustainable growth and success
From Vision to Reality – Achieving Wellness and Productivity in the Workplace: This keynote is designed to inspire and equip attendees with practical tools to create a healthier, more motivated, and productive work environment. Pete looks at how to connect with your future self; integrate wellness for productivity; innovative wellness trends; and, at empowered thinking and self-responsibility. Key takeaways:
– Visualisation techniques empower attendees to connect with their goals and ideal future selves
– Daily wellness practices are integral to sustaining productivity and overall job satisfaction
– Self-responsibility and empowered thinking lead to greater motivation and accountability in personal and professional realms
– Enhanced employee wellbeing and satisfaction
– Boosted productivity and performance
– Fostering a culture of empowerment
Inspiration Injection – Infusing Motivation and Passion for Inevitable Success: Pete injects a powerful dose of inspiration into your organisation; this inspiration is then used to infuse motivation and passion in your individual employees and wider teams to gain inevitable success. Key takeaways:
– Learn how to ignite motivation and passion within yourself and your team
– Create an environment where success is not just possible, but inevitable
– Discover techniques to sustain high energy levels, a positive mindset, and drive relentless pursuit of your goals
Previous clients include: Bic, Boehringer Ingelheim, Boots, Capital One, Dell, Dove, Four Seasons Hotels, Heineken, IBM, Ingersoll-Rand, ITV, Novartis, Pfizer, Procter & Gamble, RBS, Royal Bank of Scotland, Thomas Cook, Vidal Sassoon, and Virgin.
Call +44 1753 439 289 or email Great British Speakers to book Pete Cohen for your next live event.
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