Pete Durant

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Over the past two decades, Pete Durant has been at the forefront of the digital and social revolution, creating and telling brands’ stories.

He is a marketing director, brand leader, business and commercial consultant, and creative director, and has worked with both sides of the divide at agency groups Omnicom, IPG Mediabrands, and WPP.

He has worked on programmes including Big Brother, Hunted, Interior Design Masters, Masterchef, Peaky Blinders, and Your Home Made Perfect, and has worked with clients such as Waitrose, Renault Dacia, Specsavers, and entertainment platform Habbo Hotel.

He is also a dedicated values and CSR Consultant, helping businesses to find their purpose and help them to deliver on their promises. He has a particular interest in animal advocacy, sustainability, and positive mental health.

For more details on how Pete can add value to your event, contact us on 0044 (0)1753 439289

An award-winning marketer and digital-social-content leader, Pete Durant connects brands with audiences and drives fast, valuable growth. In the modern, multi-platform world with attention at a premium and audience at the core, he’s passionate about brands creating emotional ties through brilliant basics and strong foundations, powered by his bespoke storytelling engine and driving fame as key to every business’ growth.

From Mexico and the USA, to UK, Greece, Hungary, Cyprus and beyond, Pete brings a unique mix of energy, wit, forward-thinking techniques and inspiring examples to his keynotes. Whether it’s how to create a social brand, putting the human first in CX, how to tell stories in a social age, defining influence and introducing influencer programs or how to become a viewer-driven digital creative genius, audiences love his practical strategies that can make instant impact.

Since 2024, he has been the Interim Head of Brand and Marketing EU for Secret Escapes

What with over half of all brands being generic (putting out similar or identical messaging), and AI driving digital media decisions, telling your unique story and creating emotional connection across all customer experience is vital to power performance and long-term growth.

Pete is also a published author of fiction: The Illumination which came out in 2012, The Selfish Gene in 2019, and #Blessed in 2020.

How Can Pete Help?

Challenge 1

“I have a product but it’s not landing. I have no or limited marketing function and am not sure where to go next.”

Pete provides a number of solutions, looking at:

Business and Commercial Strategy
Product Development
Story Strategy: Customer, Brand, Marketing
Creative Strategy and Content Creation
Marketing Strategy and Department Build
Channel Strategy: Social Media, Influencer Marketing, Content

Challenge 2

“I know what we want to do but have no idea how to take it to market. We have a great team but it isn’t functioning as well as it could.”

Pete looks at:

Growth Marketing Process and Engine
Deliver Plans and Department Build
Go-To-Market Strategy
Implementation Strategy

Challenge 3

“We need to build our tech stack, find the right specialists to help deliver our growth.”

Pete connects you to the right technologies and people across marketing, including influencers and SEO agencies, looking at:

Tech Stack Strategy
Agency/Specialist Identification
Briefing and Pitching
Auditing and Pitch Scoring

He also provides help with business strategies, marketing, communications, brand strategies, social media, content, influencer strategy, creative development, campaigns, partnerships, technology and team strategy, sustainability strategy, integration, and training.

Pete Durant – Example Keynotes

How to avoid drowning in Greenwich: making sustainability pledges is easy, but putting them into action and having your customer understand them is the difficult bit.

How to tell stories in a digital age: How to find what your story truly needs to be and how to tell it

Brands for today. Brands for tomorrow. Brands that’ll last: How and why businesses should change their marketing strategy frameworks and embed social media at the core of their marketing

What you should’ve done before booking that influencer campaign: What is ‘influence’, how you should approach and plan for influencer campaigns and things to watch out for

Transforming TV to digital: a creative language for online: Get the most out of your video comms and become a creative director

Finding your true USP in customer experience: If everyone has the very best customer experience and conversion rates in ecommerce, what makes your experience unique? What makes people fall in love with you and your brand and stop it being a consistently transactional relationship? Find out what it is and how you deliver it from site to product to marketing.

Pete Durant – Other Speaking Topics

Marketing strategy that puts social and people at the heart of what you do
How to craft and physically tell a story online
Get the most out of your video comms and become a creative director
Find your purpose: building a ‘for good’ strategy
Marketing to eSports audiences
The Web 3.0 revolution

Pete Durant – Awards

Pete has won or been shortlisted for dozens awards, including at the Broadcast Digital Awards, Cannes Lions, Campaign Media Awards, Social Media Communications Awards, NMA Awards, Travelution Awards, Media Guardian Awards, Revolution Media Awards, Content Innovation Awards, Social Buzz Awards and Media Week Awards.

Winning campaigns include Celebrity Big Brother digital, #Twitlit, #YouDunnit, Should’ve Gone to Specsavers, The Idea Agency for Childline, Virtual HPV Surgery in Habbo Hotel and Waitrose Christmas.

Pete Durant – Past and Upcoming Events

Building Brands 2023 (Plymouth)
Digital Trends 2023 (Exeter)
Digital Marketing World Forum 2022 (London)
Connected Packaging Summit 2021 (Online)
Tech Exeter 2021 (Devon)
Social Media Conference 2021 (Greece)
Social Media Conference 2019 (Greece)
Think Student Live 2019 (London)
Digital Experience Europe, Game Changers 2019 (London)
#DMWF, Digital Marketing World Forum 2019 (London)
Digital Marketing Solution Summit 2019 (London)
Customer Experience World 2019 (London)
#DMWF, Digital Marketing World Forum 2018 (London)
All Things Facebook and Instagram 2018 (Cyprus)
All Things Facebook and Instagram 2018 (Greece)
Telegraph DEN Live 2018 (London)
Cutting Edge Marketing and PR Conference 2017 (London)
Social Media Results Conference (London)
Integrated Live (London)
VR World (London)
Virtual Reality For Global Brands (London)
Global Insight Conference (London)
IAB UK Conferences (London)
CASMA (Hungary and Mexico)
Social Media Academy (London)

Pete Durant – Clients

Allianz, BAM-Bamboo Clothing, BBC, Channel 4, Cheapflights, Clothing, BLAST, Climate Vulnerable Forum, Comic Relief, COP26, COP27, Dacia, Ding (Telco), Dosh Guide, Endemol Shine UK, the Forward Institute, Fossil Fuel Free Politics, Lancelot Media, News UK, NSPCC, OMD/IPG Mediabrands, Padel World Tour, People vs Extinction, Renault, Right Formula Agency, Russell Hobbs, Sky, Specsavers, Virgin Media, Waitrose.

To check fees and availability for marketer Pete Durant, contact Great Business Speakers on 0044 (0)1753 439289

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Pete Durant, a visionary speaker, guides you through navigating disruption with adaptability and innovation for success.

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Pete is a talented, passionate and creative marketer. Whilst brand and strategy are where his heart is, he is one of the rare breed or marketers that can span into performance marketing and execution. He can lead, organise and inspire a team, including agencies, to produce their combined best, As important, I really enjoyed working with Pete, and found his balance of openness, matched with conviction in his own ideas, got the best out of both of us, and for BAM. I would have no hesitation recommending Pete and would welcome working with him again in the future.
Ryan Shannon, Managing Director, BAM – Bamboo Clothing

I’ve had the honour to welcome Pete Durant on stage 3 times, in 2 different countries, within the past couple of years. He is a very experienced speaker, who effortlessly combines substance with style thanks to his wit, passion and the actionable information he provides. He always ends up as one of the highly rated speakers in our events and he is a pleasure to work with, therefore I am looking forward to our next collaboration.
Dannos Tsakalos, Sherpa Society

Pete was a fantastic speaker at The Telegraph D.E.N Live event. His presentation on storytelling in the media age was concise, engaging and exactly what we were looking for in the Connected Customer stream of the conference.
Telegraph DEN Live

Pete’s an engaging public speaker and a great strategist – a pleasure to work with.
IAB UK

Pete challenges conventional thinking and is willing to speak up. His ability to strategise as well as deliver is what sets him apart from the many self proclaimed social experts today. I endorse Pete and would welcome an opportunity to work with again someday.
Habbo Hotel

Pete gets digital and has a cracking knowledge of media, social and comms platforms. His ability to focus on consumer lead experiences through the lens of Paid/Owned/Earned means he has an uncanny knack of pulling a vision together in short order. Well connected in the industry, passionate about his craft and with get-up-and-go, wherever he works I’d expect him to make an immediate impact.
Department Studios

Pete spoke at the Building Brands marketing conference in May this year and was absolutely superb. We had around 300 marketing professionals in the room, and Pete had them gripped with a talk on building your brand in the social media age. Everyone enjoyed it and got lots out of it. Pete’s entertaining, funny, but has a fantastic wealth of knowledge and experience, that the conference attendees really benefitted from. I would have absolutely no hesitation, whatsoever, in recommending him to anyone else. Really engaging, interesting and a really good person, on top of his marketing experience and background.
Dave Briggs, Building Brands, Founder

Incredibly engaging speaker and a key team player that has the vision and business acumen to accomplish his goals, and enjoys having a good time in the process.
Oisin Lunny, TEDxr, SXSW Advisory Board Member, Event MC

One of Pete’s great strengths is his ability to come up with highly imaginative ideas for client’s campaigns. Highly organised and driven individual with a fantastic understanding of social media engagement strategies in terms of what motivates users and how to get them to interact with campaigns. He has a can-do attitude and someone who I think would add value to any organisation wishing to build a serious social media offering.
Hussain Chowdhury, ex Sulake, Auto Trader, Discovery & Bauer

Pete spoke at our Social Media Results Conference and received some fantastic feedback from delegates, who said he was ‘engaging, interesting and knowledgeable’, and ‘shared really interesting insights’. It was fantastic working with Pete at this conference and we hope he will be involved in future GIC events.
Rebecca McNamara, Global Insights Conferences