Rita Clifton has advised numerous leading businesses around the world, as well as start-ups and growth stage businesses of all shapes and sizes.
In 2013, she co-founded and chaired the business and brand consultancy BrandCap, which now has offices in London, New York and Hong Kong and which she successfully sold on to the Populus Group.
She is a regular commentator across all media, including CNN, BBC, Sky and social channels, as well as a columnist for national newspapers and trade magazines. She was a mentor and judge on the CNBC award-winning business series Pop Up Start Up, in association with Alibaba.
She is a non-executive director on the board of a number of businesses including ASOS, Nationwide Building Society and Ascential plc (owner of Cannes Lions and WGSN), and was previously on the boards of Bupa, Emap and Dixons Retail plc. Her non-profit board experience includes WWF (Worldwide Fund for Nature) and as a member of the UK Government’s Sustainable Development Commission.
She is a Trustee at Green Alliance, which brings business, academia, NGOs and governments together to solve pressing environmental issues, and is a Visiting Fellow at the Said Business School at Oxford University.
Rita is also the author of best-selling books including The Future of Brands and two editions of The Economist Brands and Branding. Rita has just completed a new book on leadership, which captures her uniquely honest thoughts on what it takes to build your personal brand and become a business leader in the world today.
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Rita Clifton – Background
Rita graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and later became Chairman for a ten year term.
She now has a portfolio of chairing and non-executive director roles, including Nationwide Building Society, ASOS and Ascential plc. Past non-executive board roles have included Bupa, Dixons Retail plc and Populus, the opinion pollster and research company.
In 2013, she became co-founder and chair of the global business consultancy BrandCap, which now has offices in London, New York and Hong Kong, and which she has now sold on to the management group. She was recently made a Visiting Fellow at Saïd Business School, Oxford University.
She has worked with many leading businesses and organisations around the world, and speaks on all aspects of brands, branding and business leadership. She is a regular commentator in all the major TV, news and social channels.
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Rita Clifton Imposter Syndrome Writer – Love Your Imposter
Her book on new types of business leadership Love Your Imposter where she shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career.
Imposter syndrome can cause a constant fear of being found out that you aren’t ‘good enough’ or called out for being a ‘fraud’. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it?
Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita tackles the myth that you need to ‘fake it until you make it’, highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
Pro bono board roles have included WWF-UK, the UK Government’s Sustainable Development Commission and now Green Alliance, the leading environmental think tank.
In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.
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Rita Clifton – Speaker Style
Rita has been described as honest, fresh and funny as well as being an acknowledged business and brand leader.
Rita is an accomplished keynote speaker covering a wide range of business, marketing, brand-building topics including women in business. Her inspirational talks are packed with real-life takeaway benefits to empower you people and organisation.
She tells it like it is.
Her authoritative yet witty delivery results in a warm and emotional connection with her audience meaning that no matter the size of the audience, they all feel like they’ve had a one-to-one.
She can speak to CEOs and board audiences from major multinationals through to entrepreneurs, young executives and grass root employees. She always tailors her content to suit the crowd. She also creates fresh content for every platform and always ensures that delegates leave having learned something new.
An internationally recognised speaker, Rita covers expertise on global brands, branding in the digital age, disruption and innovation.
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Rita Clifton – Speaking Topics
- Business leadership
- Business growth
- Sustainability in business
- Women in business
- Branding in the digital age
- How to build a world class brand
- The business value of branding
- Branding for the boardroom
- Branding for SMEs and entrepreneurs
- Platform branding
- Disruption and innovation
- Branding for not-for-profits
- Building a portfolio career
- Mentoring
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Rita Clifton – Sector Specialisms
All sectors and stages of business, from start-ups to global corporations. Both B2C and B2B.
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To check fees and availability for marketing guru Rita Clifton, contact Great Business Speakers on 0044 (0)1753 439289
