Roberta Lucca – known as Beta – is a highly successful entrepreneur and co-founder of the BAFTA-winning games company Bossa Studies. Bossa is now amongst the 1% top performing start-ups in the UK in terms of annual sales, which is not bad for a company that only started in 2010.
Named in Forbes magazine’s Top 50 Women in Tech list, Roberta is a popular keynote speaker who entertains her audiences with her trials, tribulations and triumphs as an entrepreneur and a leader.
Roberta Lucca is in a unique position – a highly successful female entrepreneur in the technology industry. She believes that tech and managerial work is for everyone and often uses her role to address the gender imbalance in the industry.
With a degree in Computer Science and two MBAs in management and marketing, Roberta has a lot of strings to her entrepreneurial bow. In 2013 she started WonderLuk, which provided 3D-printed jewellery on-demand, collaborating with the likes of Topshop and The V&A Museum. Then in 2016, she founded BOLDR, a company that provided an artificial intelligence business app to help people develop their ideas.
As well as starting up her own companies, she is a prolific investor in a wide range of businesses, including digital services Beautystack, Dent Reality, Quench, Xip, Cosmos Video, Electric Noir Studios, Rosecut and Katch; health and wellness providers The Joy Club, Heights, Fertility Circle and Gwella; home and entertainment brands Life Supplies, Cocoli and Loveshark; and, space exploration companies Gama.
Her successes in the industry have gained Roberta several nominations and accolades, including being named one of the Evening Standard’s Most Influential People in Creative Arts, was found on LinkedIn’s 2022 Top Voices list, in the Top 30 Women in Games for MCV Women and was a finalist for the Every Woman Entrepreneur of the Year, amongst many others.
In 2020, Roberta started a podcast titled Hyper Curious, which celebrates our curiosity to achieve greatness in our professional and personal life. Since launching, she has spoken to the biggest entrepreneurs, authors and investors worldwide.
She has been featured on a number of television channels, including Sky News, BBC News, the Disney Channel and CNBC. In 2022 she appeared as a judge and investor on BBC’s The Apprentice, where she challenged the contestants to build and promote a video game. More recently, Robert has been a mentor and judge on the new Amazon Prime show Ready Set StartUP.
She has also contributed to publications from Times Radio to the Financial Times, Marie Claire, Wired and Management Today.
She is currently writing and recording her first EP under the artist name ‘WUNDER BETA’.
Roberta is also a popular LinkedIn course instructor; her brand new course ‘Discovering Your Unfair Advantage’, she takes students on a journey of discovering their values, their ‘future self’ and unlocking what sets them apart from everyone else. The course invites users to deeply reflect on their career and their life, and teaches how to take action, live in alignment with your uniqueness, and how to become your most unapologetic self.
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Roberta is a professional and popular keynote speaker who works with small and large companies and attends conferences and events. She inspires audiences, particularly women, and explores how to become a success by embracing failures. Bringing over two decades of experience in entrepreneurship, Roberta is a veteran of global speaking.
Innovation: The Secret to the Most Innovative Companies: Innovation is now highly sought-after by companies large and small dealing with uncertain fast-paced times. To survive and to thrive in these conditions, a workforce that is resilient and resource, is the key to staying highly competitive. Roberta considers how some of the world’s most innovative companies are powered by an entrepreneurial mindset, what the building blocks of entrepreneurship are, and how to cultivate them for your business.
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AI: How Can AI Work For You?: With giant advances making artificial intelligence more available than ever, how can companies successfully integrate it into their processes? Roberta provides a tech insider’s view of the solutions on the market – ChatGPT, LLMs, machine learning, and deep learning etc – and highlights the key steps you must take to increase the efficiency of your teams by embedding AI into your operations.
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Games: A Massive Untapped Opportunity: It is believed that over 3 billion people play games – that’s almost half of the world’s population. The industry is now bigger than music and films combined, and represents 42% of the total home entertainment revenues. Roberta provides an introduction to games, underlining how we already live in a gamified world, and highlighting what executives can learn from the games industry.
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High Performance: The 5Cs Windmill: Are your teams striving for high performance but are not ready to take risks? Roberta provides a keynote (also available as a workshop) that helps your team to discover their superpowers and learn the traits of the most successful entrepreneurs.
Roberta didn’t just speak at our Festival of Learning event, she empowered our team to reflect on their true callings. She led everyone through an interactive session that left us feeling truly inspired to do the best work of our lives. Her passion for sharing her experience and learnings with others shone through and we wouldn’t hesitate to welcome her back to hear more.
Tarek F, Intuit
A massive thank you for your inspiring keynote. It was beautifully referred to throughout the forum day in the panel sessions and by attendees at the event and on social media. It resonated deeply with both other speakers and attendees alike and set us up for a wonderful day. It has been an absolute delight working with you and your team on the session. Thank you so much for your enthusiasm, professionalism and thoughtfulness.
Janine M, Creative Informatics
I found Roberta to be a very engaging and dynamic speaker with a down to earth eloquence that got her point across in a way that really resonated with the young audience. She has an infectious drive and passion for her work.
Roma B, Speakers Corner
Thanks to Roberta for her wonderful presentation. We were thrilled. As a non-gaming person, I thought it was fascinating and I also thought her call for greater philosophical thought around how we continue our development of all things AI was rather important.
Evie O, Joint Managing Director
I absolutely loved your talk – it was so inspiring and has really encouraged me to follow through on a an idea I had but I’ve put off from not feeling confident.
Ellie T, Delegate
This is the kind of role model I want my daughter growing up watching.
Becky O, Delegate
Your session today on building a personal brand is the ‘kick’ I need to make a difference. I’ve been searching for purpose for the past 2 years and I’ve found it.
Angie F, Delegate
Inspired by your talk – your energy, content, openness. Going to share your top tips with my school aged daughters too who are more social media savvy than I am.
Samjhana P, Delegate
Super impressive, super inspiring, super motivating.
Nermeen R, Delegate
Roberta’s session on building a personal brand was the ‘kick’ I needed to make a difference.
Ocado
Super impressive, super inspiring, super motivating. Roberta Lucca is the best.
Unilever
Roberta’s inspiring keynote resonated deeply with attendees and set us up for a wonderful day.
Festival of Marketing
A very engaging and dynamic speaker with a down to earth eloquence that really resonated with the young audience.
European Study Tours
Thank you so much for speaking. All the messages and stories you conveyed were exactly fitting with how we wanted to close. You really brought the sessions that we held together over the course of the day, and linked them all up nicely, which was quite impressive to watch, but really outlined that you were the perfect choice of speaker.
Siwan S, Conference Manager
Your session was really inspiring, and it resonated with our audience on a great level. I think you provided a really unique insight. I have a friend in the games industry who would have loved your session too – very relevant.
Georgina S, Senior Conference Producer
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