Sam Saadet

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Sam Saadet was a candidate on The Apprentice 2024 and is the founder of The Mummy Movement, an online pre-and post-pregnancy fitness programme.

Her her knack for business earned her the playful moniker “Del Boy” among friends – a play on her ability to sell, her eye for a bargain and her Essex charm.

With a successful career in recruitment, Sam Saadet’s life took an extraordinary turn with the arrival of her twin daughters. Sam discovered a newfound passion for fitness during her pregnancy – a commitment to nurturing herself in preparation for the joys and challenges ahead.

It wasn’t just about physical health for Sam; fitness became her sanctuary, a lifeline for navigating the turbulent journey of postpartum life. Recognising the profound impact of exercise on mental well-being, Sam embarked on a mission to share her journey and expertise with fellow mothers.

For more details on how Sam can add value to your event, contact us on 0044 (0)1753 439289

Sam Saadet | Background

Sam Saadet attributes some of her entrepreneurial spirit to her dad, who passed away when she was just eight years old. During her time in The Apprentice she would have a West Ham badge inside her suit jacket to feel her father’s presence and as a lucky charm. When her jacket was taken to the dry cleaners and the pin lost, she sewed the West Ham logo from a pair of socks, attaching inside her jacket to keep the lucky charm alive.

Losing her dad at eight years old, Sam had to grow up fast, with her mum a single parent to three children. She says she saw how hard her mum grafted and knew that was the way to do it. At the age of 18, Sam set up her own recruitment company Raspberry Recruitment, with a small office in London which she stopped when she was headhunted for a sales job in Malta

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Sam Saadet | The Apprentice

Sam was a highly popular candidate on the 2024 series of The Apprentice, becoming the seventh person to be fired after after failing to impress during a cereal-themed task in which she was project manager. On her exit, Lord Sugar commended her for her honesty and said “I can tell that you get on with everyone and that is a good virtue in business.”

Sam had been a popular fans’ choice and many were shocked to see her exit from the programme. Looking on the positive side, Sam took the experience as a great motivator and took her business to the next level, developing and app version of The Mummy Movement.

Sam Saadet | The Mummy Movement

Sam discovered the value of fitness and health during her own pregnancy and post pregnancy journeys. She took to Instagram to share her experiences and after the birth of her second daughter decided to get qualified in pre and post natal fitness coaching. She started by offering her programmes through Instagram but following The Apprentice launched her app The Mummy Movement. The monthly subscription to the app includes weekly pre and postnatal workouts designed for busy mums that are safe to perform at all stages. The app also supports mums navigate meal planning, calorie counting and progress tracking. Members get to be part of an exclusive community of mums all on their pre and postnatal fitness journeys, motivating and empowering each other. Sam is committed to motivating and helping mums be their best selves.