Sedge Beswick’s CV reads as a who’s-who of top brands, with experience working as a graphic designer for Kandy Toys; team leader for Red Bull; marketing and social for Pretty Polly; social advisor for 3 Mobile; and as a social media advisor and senior manager for ASOS where she established a community of 17 million across 22 social media platforms.
In 2016, she set up SEEN Connects, a data-driven influencer agency that connects brands to their audiences. As founder, she grew the business from the ground up, expanding it globally and pushing the boundaries of creator marketing. At the core of the business were people supporting each individual’s career journey. The team also set up ‘Connected Thinking’, an internal program focussed on developing the team, as well as offering a mentor program. The agency could count clients such as eBay, Lululemon, LVMH Group, Nike, Panasonic, and Very.
Today she advises brands, mentors agency founders and speaks honestly about leadership, growth and motherhood. She is known for her straight-talking approach: no jargon, no ego, just hard won perspective and practical advice. At her core, she believes ambition doesn’t fade after becoming a parent, it just needs better boundaries, sharper focus, and a sense of humour
Sedge published her first book – 140 Ultimate Twitter LOLs – in 2014, providing a rundown of Twitter’s 140 strongest players smashing it in the social space. She followed this up in 2017 with Make Instagram Your Business, which looked at Instagram’s 100 strongest players.
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Sedge Beswick | Speaker
Sedge is a highly sought-after keynote speaker, offering valuable insights into influencer marketing and brand growth. Her talks provide practical strategies to navigate the ever-changing marketing landscape.
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Sedge Beswick | Speaking Topics
Motherhood and Ambition: Why drive doesn’t die in the delivery room; it sharpens. This talk looks at the truth about how to return to work with more focus, resilience, and a renewed no-time-for-fluff mindset.
Leadership Without the Ego: The real lessons from building teams, burning out, and starting again. Sedge looks at what strong leadership looks like when it’s built on empathy, not optics.
Building Brands That Matter: How to grow without losing credibility, and what separates brands that connect from those that just perform.
The Business of Influence: What actually works between creators, talent, and brands; a playbook for meaningful partnerships with commercial results.
The Messy Middle: The unglamorous stage between ‘starting up’ and ‘making it’, where most of the real work happens.
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Sedge Beswick | Previous Speaking Topics
– Don’t Chase Engagement, Nurture a Community Instead
– Where’s the Line Between Influencer and Entrepreneur
– Failure is Your Secret Power
– Marketers: Choose Athletes Over Influence
Whether you’re a business looking to scale, a parent navigating the return-to-work struggle, or young talent seeking your first break, Sedge is passionate about helping people take their next step.
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Sedge Beswick | Key Takeaways
– Measure community participation, not engagement
– How Gen Z are socialising and why you need to be reactive to this
– Brands: how to become essential to a real, relevant, and active community
– Creators are the new CEOs
– New business models for founders
– Influencers: how to identify strategic partnerships
– Brands: how to work with influencers that have their own brands
– Failure happens to the best of us
– Learning your blind sports and how to move on fast from failure is a powerful advantage
– It’s not all about you. Get your team comfortable with the hustle
– Prepare for the influencer bubble to burst
– Don’t underestimate the loyalty of sports fans
– Athletes are influencers with added oomph
Sedge Beswick | Clients
BBC, The Drum, eBay, MADFest, Mastercard, Nike, PR Net, Radio 5, Red Bull, Sky News.
Sedge Beswick has also worked with universities, and talent including Jack Whitehall, Lewis Capaldi, and Peter Crouch.
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To check fees and availability for Sedge Beswick, contact Great Business Speakers on 0044 (0)1753 439289
