“The ultimate entrepreneur for the Information Age” – Business Week
Seth Godin has always had a technology business mindset, earning a degree in Science, Engineering and Philosophy from Tufts University and a Masters in Business Administration from Stanford University. He combined his education and skills to design computer games whilst still at school and co-founded one of the largest student-run businesses in the USA whilst at Tufts. His various creations and companies would go on to feature in Forbes, Wired, Advertising Age and The Wall Street Journal.
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Seth Godin Writing
Seth is best known in the industry for his best-selling and critically acclaimed books, having written over 35. These include:
- Poke the Box (2011) and We Are All Weird (2011) – documented innovative and groundbreaking marketing strategies to drive customer demand
- Unleashing the Ideavirus (2001) was one of the most popular e-books ever published
- Permission Marketing (2007) was named by Fortune Magazine as a ‘best business book’
- The Practice (2020) found itself on the New York Times bestsellers list
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Other successful books include If You’re Clueless about Financial Planning and Want to Know More (1998), Purple Cow: Transform Your Business by Being Remarkable (2003), V is for Vulnerable: Life Outside the Comfort Zone (2012), This is Marketing: You Can’t be seen until you learn to see (2018), and The Practice: Shipping Creative Work (2020).
As well as his never-ending list of books, Seth writes an online blog, which was once named by Spock.com as the most searched blogger of any kind, with over 2 million searches. Seth Godin in the media In 2007, Seth recorded a TEDx talk entitled ‘How To Get Your Ideas to Spread’. Since then, the talk has gained over 1.8 million views on YouTube.
He has appeared on hundreds of industry podcasts, including What the Fundraising, The Lead Creative, The Business of Marketing, Sales Evangelist, Better Business Founder, Entrepreneurs on Fire, Lifehacker, Talking Architecture, The Real Organic, Marketing Jam, How to Be Awesome at Your Job, Motherhood Unstressed, Authentic Storytelling, The School of Greatness, Free Your Inner Guru, Young and Profiting, Portfolio Career, HR Leaders, Marketing Book, Mindshare Collaborative, Climate Changers, Black Entrepreneur Experience, Marketing Today, The Copywriter Club, Escape the Rat Race, The Good Life Project, Big Audacious Idea Money, From Founder to CEO, and The Business Leadership.
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Seth’s Corporate Work
Seth being Seth, he was speaking and creating workshops online before that became ‘a thing’. As well as speaking to industry professionals at conferences and events, Seth offers his expertise through his social media accounts, where he has a following of over 1.8 million, and through his own podcast, Akimbo.
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Seth Godin Online Workshops
In 2015, Seth created The altMBA, a month-long online workshop on becoming impactful and successful leaders. It has since been attended by over 5,000 people in over 90 countries worldwide and is limited to a small number of delegates per session.
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Workshop Topics
- Goal Setting
- Business Modelling
- Decision Making
- Empathy and Worldviews
- Building Culture
- Intentionality
- Marketing Methods
- Gaining Buy-In
- Public Speaking
- Leading Through Ambiguity
- Strategy and Critical Thinking
- Giving and Receiving Feedback
- Having Difficult Conversations
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Alumni of these workshops include people from Carnegie Mellon University, SpaceX, Royal New Zealand Air Force, Slack, NBA, University of Toronto, and the Bill & Melinda Gates Foundation. He has also worked with LinkedIn for their LinkedIn Learning courses. Creativity At Work explores how to let go of any fears about being creative that may hinder your progress and success. The Secret to Better Decisions examines why we struggle to make decisions and how we need to start leading from the front.
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Seth Godin – Speaking
Now a popular expert in his field, Seth has provided many keynote speeches for a wide range of international clients.
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Seth Godin – Speaking Topics
- Marketing and Innovative Marketing Strategies
- Leadership
- Change Management
- The Future of Work
- Advertising/Public Relations
- The Internet
- Broadcast and Print Media
- Business
- Embracing Change
- Creativity
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Seth Godin Keynote Speeches
The Icarus Deception: How High Will You Fly?: Using Icarus as a case study (fly too high and get burned, but fly too low, you’ll drown), Seth explores the importance of rocking the boat and embracing unpredictability and why it’s essential to the success of your business.
Purple Cow: Transform Your Business by Being Remarkable: Seth explores the importance of standing out by using the purple cow analogy. You’ve seen cows before. They’re a bit boring. But a purple cow? You’ve never seen one of them before. Knowing that customers are faced with multiple adverts every day, they all soon blend into the background. So you need to stand out. You need to ensure everything in your business stands out.
Tribes: We Need You to Lead Us: To become good leaders, individuals need to be passionate. Good leaders need to want to change things, they need to be able to connect to employees and customers, and they need to WANT to lead.
How To Make Your Ideas Go Viral: Nowadays, customers have millions of options to choose from, so why buy from you? In such a fast-paced world, we want things quickly. Seth explores how to create an idea that will go viral and catch your customer’s attention.
21st Century Marketing: Based on his best-selling book This is Marketing, Seth discusses current and future marketing trends and how to focus on the customer’s problem rather than the company’s.
Setting the Right Mindset: Seth has a winning mindset to succeed, and he wants everyone else to have a winning mindset to succeed. He explores how to change your mindset to a positive one and how individuals and companies can use this positivity to improve their marketing.
The Impact of Common Values: Seth believes that ordinary people can influence significant changes in another person, a company or a customer just by joining together and sharing similar values to good effect.
Spreading Ideas: Seth explores what makes a good idea and what makes a bad idea, offering advice as to why an idea may not succeed. He explores the importance of getting customers to care about something through good marketing.
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To check fees and availability for business marketing expert Seth Godin, contact Great Business Speakers on 0044 (0)1753 439289
