Shakaila Forbes-Bell love for fashion and psychology saw her gain a Bachelors degree in Psychology, followed by a Masters from London College of Fashion in Psychology for Fashion Professionals. Since graduating, she has worked in marketing for fashion houses Lulu Guinness, Kent Wang, Meng, and Swatch Group, as well as for marketing software company Warisma.
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PSYCHOLOGY OF FASHION
Since 2016, Shakaila has been working as a freelance Fashion Psychology, as well as editor-in-chief of Fashion is Psychology Ltd, the No.1 destination for everything you ever need to know about fashion psychology. Through her company, she runs workshops, works with international brands, contributes to publications, and provides keynote speeches.
There are many topics that come under the umbrella of ‘Fashion Psychology’, including:
– Mindful shopping
– How to use clothes to manage your mood and emotion
– How clothes can be a time capsule
– The link between physical sensation and emotions
– How style helps with identity formation
– The concept of ‘enclothed cognition’
– Social media’s impact on identity, wellbeing, and body positivity
– The impact of inclusivity and representation
– Retail therapy
– Attachment, clothing, and sustainability
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MEDIA
Shakaila has become a regular face on our TV screens, particular on ITV’s This Morning during their styling segment, discussing the importance of colour theory and how it can affect our mood and self-confidence. She has also appeared on Lorraine, and Channel 5’s Britain’s Poshest Designer Outlet, and TK Maxx: How Do They Do It?
She has also contributed to a wide range of publications, such as The Telegraph, Stylist, Cosmopolitan, Forbes, Glamour, Harper’s Bazaar, Hello, Huffpost, The Independent, InStyle, Marie Claire, The Sunday Times Style, The Guardian, and Vogue.
In 2022, she published her book, Big Dress Energy: How Fashion Psychology Can Transform Your Wardrobe and Your Confidence, which shot to Amazon’s “Fashion & Style” bestsellers list.
Based on her book, Shakaila hosts the Big Dress Energy podcast, where she and a range of insightful guests discover how you can get some ‘big dress energy’. Topics include the psychology of lingerie, fashion through emotional intelligence, earrings as a gateway, style therapy, and fashion with a healthy mind.
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CORPORATE
Shakaila has successfully built an impactful social media presence of over 37,000 online followers, where she created highly engaging content for her company and in her ambassadorial roles for companies such as Afterpay, and Depop.
Her previous events include:
– Stylist Live
– Global Fashion Agenda
– Password Conference
– EGI Woman, Rise Together Conference
– Password Conference
– Calvin Klein: Interactive session about how our clothing choices can boost confidence, and the science of intentional shopping
– Maybelline: keynote on the power of fashion psychology
– Next #dresslikeaboss campaign: presented research on how clothes can be used to navigate imposter syndrome
– YOOX NET-A-PORTER and The King’s Foundation: a workshop with six emerging designers on ‘designing for wellbeing’
– Sainsbury’s TU: provided commentary on their ‘dress well, feel good’ campaign
– Entain: internal keynote on keeping barriers broken
– Northwest London Waste Association: collaborated on their Swish and Style campaign to promote their city-wide clothes swapping event
– Global Fashion Agenda, Ambition to Action: a keynote on fashion psychology and the modern consumer
– Cannes Lion Festival of Creativity: panel member for the psychology of the black luxury consumer; and a fireside chat on AI empowering creators and brands to elevate their content game
– Ambrosetti, Venice Sustainable Fashion Forum: panel member on required global action on environmental and economic issues
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She has also been the in-house fashion psychologist for Afterpay, and eBay x Love Island.
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To check fees and availability for Shakaila Forbes-Bell, contact Great Business Speakers on 0044 (0)1753 439289
